{"id":61086,"date":"2024-12-09T07:24:58","date_gmt":"2024-12-09T07:24:58","guid":{"rendered":"https:\/\/devwp02.visibleone.io\/vowp\/?p=61086"},"modified":"2024-12-18T10:23:23","modified_gmt":"2024-12-18T10:23:23","slug":"the-effectiveness-of-using-video-on-your-website","status":"publish","type":"post","link":"https:\/\/devwp02.visibleone.io\/vowp\/blog\/the-effectiveness-of-using-video-on-your-website\/","title":"The Effectiveness of Using Video on Your Website","content":{"rendered":"\n\n\n
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The Effectiveness of Using Video on Your Website <\/h1>\n \n Website Security <\/a> Estimated Reading Time<\/span>\n 2 mins<\/span>\n
\n Updated December 11, 2023 <\/span>\n Published March 17, 2018<\/span>\n <\/div>\n <\/div>\n\n\n\n\n
\n \n Blog<\/a>><\/span>The Effectiveness of Using Video on Your Website<\/span> <\/div>\n
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\"The-Effectiveness-of-Using-Video-on-Your-Website\"<\/p>\n

Embedding video into your\u00a0website<\/a>\u00a0is one of the most effective, attractive, versatile, and extremely shareable medium you can use to convey your message to your visitors and engage with them.<\/p>\n

While it is true that the internet has always been primarily text-based, with today\u2019s technology that\u2019s fast-changing, video is a powerful content marketing you should add to your promotion toolbox. In fact, Diode Digital recently found that online video is a 600% more effective\u00a0marketing tool<\/a>\u00a0than print and direct mail combined.<\/p>\n

Forrester Research<\/a>\u00a0takes the phrase \u201ca picture is worth a thousand words\u201d one step further by adding that a one-minute video is worth 1.8 million words. Considering that 46 percent of people who watch a video ad on a business website take action after viewing it, it makes sense to include video in your marketing strategy.<\/p>\n

However, simply embedding a video on your website and hoping for the best is not enough. You need to test the waters and make tweaks and changes if necessary.<\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Why Use Video Marketing?<\/h1>\n

1. Effective Delivery<\/h2>\n

As our brains process imagery 60,000 times faster than text, a video can deliver your message quickly, clearly, and powerfully than a combination of text and images can. With so many messages flooding your audience, you can embed a product demo video, explainer video, or video testimonials on your to help them better understand your business. Through visual content, it\u2019s much easier to inspire, entice and engage. People naturally gravitate towards online videos.<\/p>\n

2. Grabs Attention<\/h2>\n

Customers love watching videos as videos help deliver a vast amount of information more effectively in a shorter amount of time. Videos are a great way to grab every visitor\u2019s attention. When potential customers are searching for your product or service, captivating videos on your website catches viewer attention and gives them another way to interact with your site than just reading alone.\u00a0 If a video is available,\u00a060% of visitors<\/a>\u00a0will opt to watch it before reading any text.<\/p>\n

3. Builds Trust<\/h2>\n

Trust is the foundation of conversions and sales. But building trust for your business online is not an easy task. You have to put a lot of time, money, and effort into building trust and long-term relationships with your customers. The secret is, show and not tell! Let people come to you by providing them with interesting and useful information instead.<\/p>\n

Video is the answer. The video strikes emotion lets people engage with your content, and tends to motivate their decision-making. There are some consumers who are still uncertain about buying products and services on the internet because they fear being cheated on. But effective marketing videos give them insight into your business and give them a sense of who they\u2019re buying from\u2014which builds trust in your business\u2014 and gives customers more confidence to purchase online.<\/p>\n

4. Rank Better in Google<\/h2>\n

One of the factors of Google\u2019s algorithm for search rankings is\u00a0\u201cdwell time,\u201d<\/a>\u00a0or how long visitors stay on your website.\u00a0 And engaging videos let your visitors stay longer on your site. Thus, longer time spent by visitors on your site signals search engines that your site has good content.\u00a0According to an\u00a0article<\/a>, you\u2019re 53 times more likely to show up on the first page of Google if you have a video embedded on your website.<\/p>\n

5. Boosts Conversions and Sales<\/h2>\n

Video\u00a0is an excellent\u00a0marketing\u00a0tool for your website that can help attract leads,\u00a0convert customers, and\u00a0boost\u00a0your online\u00a0sales. Videos are proven to increase the conversion rate of a web page or a landing page by a whopping\u00a080%<\/a>.<\/p>\n

According to Hubspot, over the next several years there will be so much video traffic that it will\u00a0account for roughly 74% of all web traffic<\/a>. This is one marketing force you can\u2019t afford to skip or ignore.<\/p>\n

Now that you know the importance of using video on your business website, keep in mind that you\u2019ll want to upload your videos to YouTube, Vimeo, and all your social media platforms to get as much exposure as possible. Make sure to include clear titles and keyword-rich descriptions to help them get found and you\u2019ll be well on your way to better engagement, click-through, and conversion rates!<\/p>\n<\/div>\n <\/div>\n\n <\/div>\n <\/div>\n<\/section>\n