{"id":14799,"date":"2024-11-30T03:52:24","date_gmt":"2024-11-30T03:52:24","guid":{"rendered":"https:\/\/devwp02.visibleone.io\/vowp\/?p=14799"},"modified":"2024-12-03T03:05:44","modified_gmt":"2024-12-03T03:05:44","slug":"increase-your-e-commerce-site-performance-through-better-product-categorization","status":"publish","type":"post","link":"https:\/\/devwp02.visibleone.io\/vowp\/blog\/increase-your-e-commerce-site-performance-through-better-product-categorization\/","title":"Increase Your E-commerce Site Performance through Better Product Categorization","content":{"rendered":"\n\n\n
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Increase Your E-commerce Site Performance through Better Product Categorization <\/h1>\n \n Guidelines & Tips<\/a>Website Development<\/a> Estimated Reading Time<\/span>\n 7 mins<\/span>\n
\n Updated December 13, 2023<\/span>\n Published November 14, 2018<\/span>\n <\/div>\n <\/div>\n\n\n\n\n
\n \n Blog<\/a>><\/span>increase-your-e-commerce-site-performance-throug<\/span> <\/div>\n
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Author: <\/span>Visibee<\/span>\n <\/div>\n <\/div>\n <\/div>\n
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Product categorization may be one of the most important, as well as the most difficult to set up on an eCommerce site for the comparison-shopping engines. Most eCommerce site owners know that the better the product categorization, the more potential customers will visit, stay longer on the site and browse for more products that will bring traffic, which will increase revenue in a big way.<\/p>\n

E-commerce sites require a special amount of detail and an exceptional user-friendly experience for site visitors in order to be successful. This is especially true if your site offers a high volume of products, and\/or one selling items in a massively different amount of areas.<\/p>\n

Nowadays, customers have a little patience when it comes to shopping online, if customers are unable to locate quickly the products they are looking for on your eCommerce site because of miscategorizations, then they will be frustrated and would not visit it again for their next purchase.<\/p>\n

1. Avoid Over-Categorization<\/h3>\n

Too many categories or worded categories can be confusing and frustrating for online customers and could discourage them from buying from your site. Not everything needs to be a category of its own. Remember filters exist.<\/p>\n

Categories vs. Filters<\/b><\/p>\n

Categories constitute the hierarchy of the site that serve as the main differentiators of products. Think of this like sections on your website.\u00a0 A user can only select one product category at a time. For example, if you sell women\u2019s clothing online. Your categories might be as follows:<\/p>\n